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Natura Products in Indonesia: Understanding Prices Excluding Tax


When it comes to beauty and personal care products, Natura is a renowned brand that has captured the hearts of many individuals around the world, including Indonesia. However, it's important to understand that the prices of Natura products in Indonesia may exclude taxes, which can affect the final cost. In this blog post, we will delve into the topic of Natura products in Indonesia and explore how prices are calculated, excluding tax. Let's dive in!

Understanding Tax Exclusion:

In Indonesia, the prices of consumer goods are often advertised and displayed excluding tax. This practice is common across various industries, including the beauty and personal care sector. When you come across the price of a Natura product in Indonesia, it's crucial to remember that the final amount you pay at the counter may include additional taxes.

Types of Taxes:

In Indonesia, the two most common types of taxes applicable to consumer goods are the Value Added Tax (VAT) and the Luxury Goods Sales Tax (LGST). VAT is a tax imposed on the value added to a product at each stage of the supply chain. On the other hand, LGST is a specific tax imposed on goods or services that are considered luxurious or non-essential.

Calculation of Taxes:

The exact tax rates for Natura products can vary based on the specific item and its classification under the tax system. The standard VAT rate in Indonesia is 11%, while the LGST rates can range from 10% to 125%, depending on the product category.

For example, if you come across a Natura product priced at IDR 100,000 excluding tax, the final price you pay at the cashier might be higher due to the addition of VAT or LGST. Let's assume a 11% VAT rate applies to the product. In this case, the tax amount would be IDR 11,000, resulting in a total price of IDR 111,000 inclusive of tax.

Checking the Final Price:

To avoid any surprises at the point of purchase, it's advisable to verify the final price of a Natura product, including taxes, before making a buying decision. This can be done by referring to the pricing information provided by authorized retailers or by visiting Natura's official website. By doing so, you can ensure that you have a clear understanding of the actual cost of the product, enabling you to make an informed choice.


While Natura products in Indonesia are undoubtedly desirable for their quality and effectiveness, it's important to consider the exclusion of taxes when evaluating their prices. Being aware of the taxes applicable and understanding how they impact the final cost will help you make well-informed purchasing decisions. Remember to check with authorized retailers or Natura's official channels for accurate pricing information, inclusive of taxes. Embrace the world of Natura with confidence and enjoy their exceptional beauty and personal care products.

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